How to Optimise a Website

Website optimisation is the process of using tools and strategies to improve the performance of a website. The end goal of website optimisation is to get more traffic to your site, increase conversions, and grow revenue.

When you do website optimisation correctly, you’ll put yourself on the map so your site always shows up when people search using your chosen keywords. Here are some tactics that can help you optimise your site.

Improve Mobile Usability

Nowadays, it’s not enough to have a website that looks and works great on desktops. We live in a mobile world with the majority of all website traffic coming from mobile devices. Google has switched to mobile-first indexing wherein it primarily indexes and ranks your mobile pages.

A good way to see if your site is mobile-friendly is to use a tool like Google’s Mobile Friendly Test. This test will tell you how easily a visitor can use your page on a mobile device.

When you enter the url of the page you want to test, your results will include a screenshot of how the page looks to Google on a mobile device as well as a list of any mobile usability problems it finds. If there are glaring issues, correct them accordingly.

Your mobile site should load quickly and correctly and the text and images should be easy to read and see. Your site should also be easy to navigate. If you get these basics right, both Google and your visitors will reward you.

Nobody likes waiting for a site to load including your visitors and the search engines. Google wants websites to load in 1 to 3 seconds to ensure users find the information they need as quickly as possible.

Page speed is so important to Google that the search giant uses it as a ranking factor that can directly affect your SEO. That’s why you should use a free page speed tool like Pingdom Website Speed Test. This tool will grade your page, count, and categories all HTTP requests and tell you what to fix.

Fine Tune Your SEO

Today, savvy marketers see SEO as a more effective marketing tool than PPC. A good starting point for improving your SEO is to make sure Google is indexing all your pages correctly and that you don’t have any glaring errors.

A powerful SEO tool to use for detecting fundamental errors and issues is Google Search Console (previously Google Webmaster Tools). This free tool helps you monitor and troubleshoot your site’s appearance in Google’s search results. You can use it for finding and fixing technical errors, to see your backlinks, and learn what pages Google has indexed, plus more.

Check and Tweak Your Content

While page speed, SEO, user experience, and mobile friendliness are all important, the content on your website matters more than you think. Be sure your site’s content is tailored to meet the needs of your visitors.

The content on each of your web pages should provide a logical roadmap toward the action you want your visitors to take. Get rid of any weak, outdated or poorly worded content and replace it with high-quality, fresh content that speaks to your visitors.